Helping brands figure out what to say, who to say it to, and how to build communities that last.
Get in TouchMy roots at Microsoft go back to 1993. Three decades of shipping products, building audiences, and showing up early to things that ended up mattering.
I joined Microsoft full-time in 2001, when streaming media was still finding its footing. Moved to Xbox in 2003, right as online console gaming was about to change everything. I was part of the teams that shipped five console platforms across engineering and communications, and the infrastructure that two generations of gamers now take for granted.
A trailblazer in creating and nurturing online communities and direct-to-consumer conversation, I built a presence that reached 100M+ users before most brands had a playbook for any of it. Named one of gaming's Top 25 People of the Year by Next Generation Magazine, featured in Wired's 100 Geeks You Should Follow, and part of the Xbox Live team recognized with a Technology & Engineering Emmy.
Three decades of that work sharpened one instinct above all: seeing around corners. Knowing which platforms matter, which audiences are moving, and what to build for next. That's the work I do.
Deep product instinct. Platform-scale experience. I spot what's next and help you build for it.
The Three Horizons Framework — a staple of Harvard Business Review and Wharton's strategy curriculum — divides business growth into three time horizons. H1 is your core business: protect it, run it well, never walk away from it. H2 is your next wave of growth — new markets, new audiences, new revenue. H3 is the bold, long-term bet that defines where you'll stand a decade from now.
Most companies are so locked into H1 they never get to what's next. That's where I come in.
Find your authentic voice and communicate with clarity across every channel.
Build communities that don't just follow a brand — they believe in it.
Deep expertise in gaming and entertainment with the relationships to match.
Strategic counsel for leaders navigating transformation and growth.
Decades of relationships to open doors and create meaningful value.
An experienced stage presence for keynotes, panels, and industry events.
Let's talk about where you are, where you're going, and how to get there.
Get in Touch